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China’s Largest Electronics Fair Successfully Closed in Shanghai
November 20, 2007 Source: CEF Organizing Committee

China’s Largest Electronics Fair Successfully Closed in Shanghai
The four-day long China’s largest electronics fair, 70th China Electronics Fair (CEF) and 4th Asian Electronics Exhibition in Shanghai (AEES) was successfully closed at Shanghai New International Expo Centre on November 17. This fair covered an area of sixty thousand square meters. 2215 fair exhibitors came from 23 countries and regions including Germany, United States, UK, France, Japan, South Korea, India, Switzerland, Austria, Hong Kong, Macau and Taiwan. 309 of them were foreign exhibitors. 51,924 buyers from 59 countries and regions attended the fair and made a total of 62,357 orders, which include more than 3,000 central government orders and local orders made by ministries and commissions of the state, and the provincial and municipal governments, respectively, and more than 5,000 foreign orders. This fair in Pudong was indeed an international feast of electronic information industry.

On the first day of the fair, November 14, many industry VIPs from home and other countries and regions in Asia attended the grand opening ceremony. Among them were Zhang Jinqiang, a member of National Committee of CPPCC, former Deputy Minister of Ministry of Electronics Industry, and Chairman of China Electronics Enterprise Association; Zhou Baoyuan, Deputy Director of General Office of Ministry of Information Industry; Shi Xingde, Director of Shanghai Municipal Informatization Commission; Nie Yuchun, Deputy General Manager of China Electronics Corporation; Wen Xueli, General Secretary of China Electronics Components Association; and some foreign honored guests: Li Jianlie, Executive Deputy Chairman of Korean Electronics Association; Sekine Hisashi, Director of Beijing Office of Japan Electronics and Information Technology Industries Association; Wu Ziheng, Chief Representative of Hong Kong Trade Development Council for East China region; Jiao Youjun, Director-General of Taiwan Electrical and Electronic Manufacturers’ Association. Nie Yuchun made an opening speech. He said, as the largest fair in China, CEF has been promoting the development and technological innovation of Chinese electronics enterprises, especially the medium and small enterprises. The forty years of development history of CEF demonstrated that this fair is having stronger vitality and wider international vision. The growth of CEF will certainly facilitate the further active and healthy development of the industry.

The fair showcased the full range of latest technologies and products of domestic and foreign high-tech enterprises in electronic materials, electronic production equipments, instruments and meters, electronic components and devices, opto-electronic display, integrated circuits, IT digital products, and consumer electronics. Among those companies that attended the fair with their leading technologies and products in the respective fields were Vishay, one of the world’s largest manufacturers of discrete semiconductors and passive components, RS Components Ltd., the world’s largest industrial products distributor, FCI, the third largest connector manufacturers, Enerdis of France, Espec of Japan, Tanaka Seiki Co., Ltd. of Japan, the world’s first coil winding machine manufacturer, IriTech, the world’s leading iris recognition company, China Card Corporation, the largest smartcard manufacturer in China, and Energizer. Tanaka Seiki of Japan expressed their satisfaction on the effect of the exhibition and the other activities in the fair. In an interview with our reporter, the director and Deputy General Manager of the company Fujino Yasunari said that they would further expand their exhibition area on the 72nd CEF next year, hopefully to 108 square meters and would bring their full range of latest products.

Other activities showed the directions of industry development
Rich industry activities were launched along with the fair, including the first China Electronics Golf Invitation game, voting of leading electronic component companies in China market, exchange meeting for FICIME and Chinese suppliers, meeting of Chinese and Korean electronics and IT companies. These activities provided multi-dimensional exchange platforms for people in the electronics industry. The first China Electronics Golf Invitation Game was held on November 16 in Shanghai Malaren Golf Club, which provided a relaxing, harmonious but also competitive environment for exchange to the elites in the electronics industry. Executives from Holy Stone, Tanaka Seiki of Japan, BenTu of Hong Kong, Dane-Elec Memory, Fuzhou Shixin Electronic Science and Technology, Ltd., Changling (Group) Co. Ltd. of Shannxi, Shanghai University, Zhejiang Dongyang Dongci participated in this game. As the foundation of electronic information industry, the development of electronic components affects the progress of the entire electronic information industry. The industrial development and technology innovation need to be driven b the leading companies. The electronic machine manufactures also need referencing information when choosing partners. The announcement of 2007 Leading Electronic Component Companies in China Market received a great amount of attention from the industry. The leading companies in China electronic component market including Kemet, Murata, TDK, Vishay, Emerson, EPCOS, Avago, Guizhou Space Appliance Co, Ltd., Yageo, Holy Stone, Jiangsu Jewel Technology Group Co., Ltd, Kyocera, Taiyo Yuden were the recipients of various awards such as “Best Service Company” in Capacitors, “Most Famous Company” in Sensors, “Most Famous Company” in piezoelectric crystal, etc. In the evening of November 14, the organizing committee held a news conference and award ceremony for this voting event in Pudong.

The fair also launched over a dozen industry high-end forums on the hot topics in the industry, covering the subjects of the current auto electronics, FPD, RFID, green manufacturing and power technologies. The forums closely followed the current development and reflected Chinese government’s call on the development of the industry. The subjects of energy-saving, waste reduction and independent innovation were emphasized.

Green manufacturing and green energy is one of the bright spots of this electronic fair. The fair set up a green electronic products exhibition area, promoting the implementation of “Management Measures on Electronic Information Product Pollution Control” through product show. Along with this exhibition area, to further promote green manufacturing and green electronic products, the “China Electronic Companies Green Manufacturing and Certification Seminar” was held during the fair to introduce the concept of green production from the angle of laws and regulations and discuss the urgent issues of various companies. Meanwhile, Intertek Group held the “International Forum on Global RoHS Implementation” and invited the experts of RoHS law enforcement authorities in the Ministry of Information Industry, European Union, and South Korea, and the representatives from major international clients to carry out in-depth analysis of the future development trend of RoHS and the key points that need to be paid attention to.

The introduction and presentation of some innovative technologies at CEF is also a major focus of the fair. The middle-stream panel display giants such as BOE and SVA discussed the future and outlook of the panel industry on 2007 (Shanghai) China FPD Manufacturers Forum during the fair. The representative of medium and small-sized panel production companies, Shanghai Tianma Micro Electronics told a detailed story of their miraculous success in the international field. The successful development of 140" laser back projection display by Beijing Zhongshi Zhongke represented another major breakthrough of China’s independent development of intellectual property rights. Both attracted a lot of attention. The Auto Electronics Forum held during the fair made unprecedented breakthrough this year. In addition to the active participation of auto electronics companies, engineers from Shanghai Automotive Industry Corporation and Shanghai GM Pan-Asia Technical Automotive Center gave introductions on the application of auto electronic technologies.

Brand new development of automatic identification technology and its application was also presented at the fair. CEF launched a Biometrics special area this year. About 30 companies presented the application of fingerprint recognition technology in door lock, technical burglary prevention, and data protection. The world’s leading iris recognition company IriTech presented their latest recognition technology. RFID technology has got unprecedented attention and made unprecedented development as well in China since the upgrade to the second generation resident identification card. Around the subject of “From RFID to NFC: Leading New Applications in Communication”, the "2007 (Shanghai) 7th Advanced Seminar on RFID Technology and Application” and the “1st NFC Seminar” discussed RFID and NFC technologies and their innovative applications, and the new experience they brought to the fields of communication, finance, public transportation and fast-moving consumer products.

 
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