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The Biggest China Electronics Fair was Satisfactorily Concluded with a new high scale.
February 2008  From:CEF

(April 17, 2008) The biggest electronics fair, China Electronics Fair (CEF) known as barometer of the electronics industry was closed grandly in Shenzhen Convention and Exhibition Centre, meanwhile China International Digital Communication Exposition (DigiCome) honored widely in the industry as “Communication Olympics” also concluded satisfactorily. The number of visitors hit a new record of China Electronics Fair, a total of 68,421 visitors went to the three-day exhibition and a total number of person-times reached 73,260, of which overseas buyers were more than 5,000 for the first time and a large number of them were from Hong Kong, Macao, India, Japan, South Korea, Southeast Asia, European and American countries and regions. The fair area is up to 60,000 square meters, with a total of 1,300 high-quality suppliers and 1,700 exhibition booths, as is undoubtedly the largest and highest grand meeting in the electronics industry in Shenzhen and even southern China in the first half of this year.

Wang Shaoxiang, vice president of China's Electronic Information Industry Corporation, Cai Shenping, deputy chief of Special Equipment Bureau of the Chinese People's Liberation Army General Armament Department, Wang Bingke, former deputy director general of Economic Operation Division of the Ministry of Information Industry, Jin Hongrong, former deputy chief of Special Equipment Bureau of the Ministry of Information Industry, Yu Zhonghou, deputy secretary general of Shenzhen Municipal People's Government, Yin Yong, deputy director general of Shenzhen Municipal Trade Industry Bureau, He Haitao, deputy district head of Futian District People's Government in Shenzhen City, and Zheng Zhenyu, director of Korean Society for the Promotion of Electronics Industry and other leaders attended the opening ceremony. Wang Shaoxiang said in his speech that the CEF as the most important grand meeting of electronics industry in China has played a positive role in promoting the development of China's electronics industry, and has witnessed the rapid development of electronic information industry development in southern China after it enters into Shenzhen for five years.

The Fair covered the entire electronic information industry chain, including electronic components, electronic materials and production equipment, instrumentation, optoelectronics, IC, digital terminals and electronic products, small household appliances, IT, wired/wireless communication systems, trunking communication, and mobile terminals and so on. The Fair was held in April, the golden procurement time, which joined together Taitronics Fair (spring), Hong Kong Electronics Fair (spring) and Guangzhou Trade Fair (spring) closely and provided more convenient for one-stop shopping of international visitors. The highlights of this exhibition included the participation of many well-known enterprises and the demonstration of the latest products and technologies, coupled with some forums of the current hot topics.

The biggest highlight: new products of famous enterprises attracted powerful buyers
Large-scale electronic components manufacturer Xian Chuanglian, famous components distributors YEL Electronics, Shanghai Junyao Electronics and CTC Group, as well as Smith & Associates,a leading company in the independent distributor field of global electronic components, CHITRON ELECTRONICS, one of the domestic largest independent electronic components distributors, P&S, one of most famous electronic components distributors and mass market service providers in China, American Trusted Components, one well-known company providing semiconductor electronic components inventory management services and other well-known brands attended China Electronics Fair. The well-known exhibitors also included Fluke Corporation, Minimo and Japan Kyoritsu Equipment leaders of electronic test tools in the instrumentation industry, Japan Machine and Shizong automation equipment ofChinese mainland’s largest automatic terminal crimping machine manufacturers in the production equipment field, and Shenzhen hi-tech company large-scale professional manufacturing and engineering service provider of the domestic LED display system in the optoelectronic display industry and so on. The well-known enterprises during the Fair showed their high-end and advanced technical products, and some products appeared at home for the first: RQB-C8TV2x new product introduced by YEL Electronics is a heavy current, high efficiency and isolation 1/ 4 DC/DC converter, which input voltage is 36V to 75V and output current in a single board is up to 100A, plus additional radiator to improve its thermal performance; Fluke focused on showing FlukeTi25 and FlukeTi10 thermal imagers, important tools for troubleshooting and maintenance.

A large number of industry buyers were also attracted to visit and purchase in China Electronics Fair by its tremendous appeal formed in southern China for many years. As enterprises need purchase a large number of components and equipments, in the light of the procurement of industry users, new initiatives were launched in the Fair as follows: the organizing committee provided exhibitors with information matching in accordance with purchase intention, and organized the related exhibitors to hold procurement business conferences and developed special procurement activities on the site to realize face-to-face negotiations. The groups of China Council for the Promotion of International Trade Electric Power Industry Commission and China Electricity Council visited the CEF. Meanwhile TCL, Galanz, Foxconn, South Korea Nanotechnology Company (Hong Kong), Delta Electronics and other buyers completed bulk purchases through China Electronics Fair.

The national mobile phone brands dominated China International Digital Communication Exposition
Shenzhen has become a major production base of global mobile phones; in order to fully demonstrate the status and image of Shenzhen “Mobile phone city”, the mobile phone enterprises with globally competitiveness exhibition district in Shenzhen was specially set up in the China International Digital Communication Exposition. A large number of national mobile phone brands were gathered in the fair, indicating that the national brands are catching up in the fierce mobile phone industry competition. The first enterprise with a mobile phone license and well-known brand in China's digital industry – Newman carried its brand mobile phone to debut, as marked the first step for the digital enterprises to enter into the competitive mobile phone industry. The M828 “Double Sided” mobile phone of Newman appearing on the site broke through the record that “Double Sided” mobile phone had been dominated by foreign brands. Newman stated highly, that Newman will “rushed” to the mobile phone industry in the Olympics year and will make full use of the high-quality platform of DigiCome fair to expand the market share. The “Double Sided” mobile phone M828 launched in the Fair has an interface for mobile phone dial-up and the other interface with a fashion music player, and users can make telephone call while listening to music without communication conflict. Meanwhile the upstarts of the China mobile phone industry brands - BANDSHINE COMMUNICATION, Guohong Communications, Baojixin Electronic and other national brand mobile phone manufacturers had also joined the Fair. “Children’s mobile phone” and “On-board phone” launched by Shenzhen BANDSHINE COMMUNICATION have achieved the tremendous success in the segment market relying on their unique product positioning, and its products have entered Southeast Asia, Middle East, Africa and other international markets. Baojixin Electronic would introduce Wi-Fi dual-mode phone. Kingcarrier, Zhejiang Arpoo, and XPTEK and others also brought their latest digital mobile terminals, video telephony, portable multimedia devices and other fashion consumer electronics products.

Meanwhile more mobile phone supporting enterprises appeared in the Fair; the listed company Advanced Technology specialized in production of mobile phone casing/connector, Triple-pole Aetna engaging in production of mobile phone antenna, Goldhome industrial design company engaging in mobile phone appearance design, as well as the large number of enterprises taking Nuojier and SHENZHEN YIKLIK ENERGY LIMITED as representatives and engaging in production of mobile phone batteries would create DigiCome to a perfect display platform for mobile phone production chain with the national brand mobile phone enterprises.

Combination of Fair and Forums led a new direction of the industry
Some forums were launched simultaneously in the Fair to discuss the new direction of the development of the industry, covering almost all fields of the electronics and communications industry. Wherein, high-end forums of automobile electronics, FPD, mobile phone, RFID, test and measurement and other industries became the highlights in the Fair once again.

“2008 Automobile Electronics and On-board Technology Seminar” took “safety, comfort, entertainment, intelligence and environmental protection” as the core for exploring “Automotive sensor technology”, “Solution to circuit protection in on-board entertainment equipment”, “Vishay automotive electronics applications” and other topics together. The leaders of Infineon Technologies, Tyco Electronics, Vishay and other well-known enterprises made wonderful speeches against the above topics.

The rapid development of the present flat panel market in the world has made the flat panel display industry of China to gradually become one of the focal points of electronic information upgrade industries. Centering on the theme of “Development Strategies from Consolidated and Integrated FPD Industry”, the related leaders of the former Ministry of Information Industry, and BOE, Shenchao photoelectric and manufacturers of modules, monitors, laptops, mobile phones and other portable devices, TV set and others in southern China's industrial chain discussed the road of FPD manufacturing industry.

With the liberalization of mobile phone licenses, the market environment is further opened up and China mobile phone industry is facing new opportunities and challenges. To sum up mobile phone sales in 2007 and release the mobile phone industry data and market data of the first quarter of 2008, “First China Mobile Phone Industry Research Release” and “2008 National Mobile Phone Production Enterprise Production & Sales Semina”r appeared newly during the Fair. China Mobile, Jinli communications, ZTE Corporation, Cypress, DoPod, RIM (Blackberry) and other famous enterprises and participators pushed the assembly of the mobile phone industry commonly.

“Ninth International Professional Electronic Testing and Measurement Seminar and 2008 Quality Certification and Testing Technology Forum” were held on April 12, and comprehensive and easily operational solutions were provided to the business world coping with the challenges of various green manufacturing directives in the seminar based on regulations, standards, testing, technology, as well as software and cases. Chen Wei as a special guest, vice director of China Quality Certification Center (CQC) in the special report of “Certification Prospects” thoroughly and meticulously expounded the current certification status in China and the international and domestic situation, and prospected the future certification and testing work in China. China CEPREI Laboratory presented “EMC testing requirements of electronic products”, “coping directive of EUP Directive” and “reliability and environmental test technology” and other hot topics to the participants. Electronic product testing centre and Commodity Inspection South meticulously explained and analyzed the testing certification processes and cases. The classic and practical speech contents pushed the seminar to the climax. The forefront and practical contents attracted more than 150 senior supervisors and engineers from Japan Hioki, Huawei, AOV, Shenzhen Qile Electronics, Johnson Motor, Kangxun software technology, Foshan Xincheng Electronics, Foxconn, Flextronics, ZTE, Casio, Guangzhou Light Motor and many other enterprises.

Meanwhile, “RFID Technology Advanced Training”, “South Korea Electronics Fair Shenzhen Introduction Meeting”, “Green Manufacture Testing Market Promotion Seminar” and etc. also appeared during the same period. A variety of summit forums jointly pushed the Fair to a new level, achieving the first exhibition in China electronics and communication field in 2008.

China Electronics Fair coupled with Civil Aviation and Baidu upgraded conference services
According to the scale and standard of the Fair, the highlights of China Electronics Fair this year were frequent, especially in the service innovation. China Electronics Fair and Shenzhen Airlines provided the exhibitors and spectators with unique air tickets and hotel booking channels and even provided green boarding services to VIPs of the Fair. In addition, they also provided fair information through the commercial network of Shenzhen Airline across the country. Brand Fair jointly with Civil Aviation further promotes the high-quality service of China Fair.

Meanwhile “Baidu Business School • 2008 Spring Executives Training Class” named as “Waiting for customers, sitting on business opportunities” was launched during the Fair. This was a value-added service provided to the exhibitors and visitors by CEF and Baidu using the opportunity of the grand meeting in the industry, 71st China Electronics Fair. Training class is designed to help the e-business maximize the use of Internet tools for the network marketing, so as to reach the aim.
 
 
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